Because our skin goes through some dramatic changes when you enter your forties, it’s important to change the way we choose our makeup and apply it. Knowing how to apply makeup for women over 40 will keep you looking your very best.
A primer will smooth, conceal and flatter. You can blur the fine lines and wrinkles, even out the tone of your skin and even minimize pores with a good primer. Always add primer before applying makeup.
The foundation we use is important as it can make you appear much younger when you use the correct one. A good luminous foundation will provide a lifting effect. Because our skin tone tends to fade as we age, we can use a warmer tone to bring the glow back to our face. It’s important to blend properly.
You need a good creaseless concealer to cover any dark circles under the eyes, as well as any blemishes or spots. Because the area around our eyes become more dry as we reach our forties, you should use a concealer that is more liquidy. If you have deep crow’s feet around your eyes, just apply the concealer to then inner half below the eye.
Peach/Pink shades can be use for almost any skin tone. Be sure to apply the blush sparingly, up and along the cheekbone. If you add it below the cheekbone, this could make your face appear to be pulled down.
Our eyebrows become sparse as we age and may lose their shape. Use a good eyebrow pencil to fill in any gaps and make your eyebrows look fuller. Be careful you don’t overdo it as it can make you appear cartoonish.
Eyeliner, Mascara and Eyeshadow
Go for warmer, matte tones for your eyeshadow. To get that tired look off your face, use peachy oranges and mocha bases. For eyeliner, draw your line as close to your lashes as you can using a good gel eyeliner. Curl your lashes and use a good mascara.
Always exfoliate your lips and then hydrate them with a good moisturizing lip balm. To prevent your lipstick from bleeding, be sure to use a lip liner pencil that is the same color as your lipstick.
As we reach our 40’s, our skin starts changing and we begin seeing the signs of aging. You can still look beautiful and look younger than you really are.